Team Novo Nordisk outsprints the bunch with revamped pressroom
Professional cycling team incorporates a more media savvy strategy into their website.
Team Novo Nordisk is the world’s first all-diabetes professional cycling team. The team’s mission is to inspire, educate and empower everyone affected by diabetes. By performing at the highest level of the sport, the team hopes to inspire others to chase their dreams.
The team’s cyclists work hard to manage their diabetes in combination with their lives as professional bike racers. The team reflects this on its website, which showcases all of their racing activities, inspirational stories and qualitative and educational activities.
Although the site provides a continuous stream of great content that is a tremendous source of information for fans, and an inspiration for people living with diabetes, the team’s public relations efforts were eager to incorporate a more media savvy strategy into their website.
PressPage’s purpose-built PR platform provides the team with the ultimate workflow to create and distribute their media releases and analyze readership and editorial conversion.
“In addition to racing, media is very important to Team Novo Nordisk. Our goal is to reach everyone in the world affected by diabetes, give them role models and inspire them to chase their own dreams,” said Team Novo Nordisk Senior Director of Public Relations Fitzalan Crowe.
PressPage allows us to better manage our media, showcase the amazing interviews given by our riders and share our stories to a broader audience. PressPage’s seamless integration and ability to share on social media helps us reach the 437 million people affected by diabetes throughout the world.
Team Novo Nordisk is a global all-diabetes sports team of cyclists spearheaded by the world’s first all-diabetes UCI Professional Continental cycling team. In 2012, Phil Southerland, co-founder and CEO of the team, and global healthcare company Novo Nordisk, came together to create Team Novo Nordisk, based on a shared vision to inspire, educate and empower people around the world affected by diabetes.
For more information, go to www.teamnovonordisk.com.