Team Novo Nordisk Announces Partnership with Prologo

ATLANTA, Ga., December 29, 2020 – Team Novo Nordisk, the world’s first all-diabetes professional cycling team, and Italian-based Prologo announced a partnership naming Prologo the official saddle and handlebar tape sponsor for Team Novo Nordisk.

Prologo was born with the ambition to become the leading manufacturer of quality saddles in the world, bringing innovation and changing the way athletes think about the saddle in the different disciplines: Road racing, XC, Cyclocross, and Gravity.

“Prologo is a high-end boutique brand that creates some of the top saddles in the world and we are honored to have them join Team Novo Nordisk as an official partner,” Team Novo Nordisk Senior Vice President of Athletics Vassili Davidenko said. “Their saddles are innovative and crafted with some of the leading technology in the world. They invest significant resources into research and development to ensure they are bringing some of the lightest and most supportive saddles to the market.”

Prologo’s sponsored athletes and teams have won Olympic and World titles, as well as iconic races such as Tour de France, Giro d’Italia, Tour of Flanders, and many more.

“We are honored to be an official partner of Team Novo Nordisk. This team is re-writing the history of professional cycling, showing us every day the true meaning of sport: overcoming adversities and improving quality of life,” Prologo General Manager Salvatore Truglio said. “Prologo believes in the power of sport and its social impact as well as collaborations to improve our products. An organization like Team Novo Nordisk, with its results and mission, is an unbelievably valuable partner. Good luck to the riders and the entire staff for the incoming season.”

Prologo’s innovative and patented technologies are designed in collaboration with the excellence of the cycling world and developed to guarantee the best riding experience for everyone.

To learn more about Prologo, please visit https://www.prologo.it/en