The new addition of Hyperice to the TNN Sports Performance and Recovery Program provides an exciting set of new tools which we believe will help our athletes to optimize muscular recovery in real time and on the go without losing valuable time in order to maximize their performance during training and racing.
Team Novo Nordisk Announces Partnership with Hyperice
Team Novo Nordisk partner with Hyperice, leader in recovery and movement enhancement
ATLANTA, Ga., July 8, 2021 – Team Novo Nordisk, the world’s first all-diabetes professional cycling team, today announced an exciting new partnership with Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration and thermal technology, for the 2021 and 2022 season.
“The new addition of Hyperice to the TNN Sports Performance and Recovery Program provides an exciting set of new tools,” said Rafael Castol, TNN Chief Medical Officer. “We believe that Hyperice’s versatile line of recovery products will help our athletes to optimize muscular recovery in real time and on the go without losing valuable time in order to maximize their performance during training and racing”.
Hyperice is the leader in recovery and movement enhancement technology. Designed in collaboration with the world’s best athletes and physiotherapists, Hyperice products improve physical performance by reducing warmup and recovery time and helping to loosen sore muscles.
“We are excited about our partnership with Team Novo Nordisk,” said Shawn Beitelspacher, VP Endurance and Specialty Retail at Hyperice. “With our mission of helping everyone on earth move better and Team Novo Nordisk’s mission to inspire, educate and empower people affected by diabetes, our organizations are perfectly aligned to show what is possible for those living with diabetes.”
Team Novo Nordisk is a global all-diabetes sports team of cyclists spearheaded by the world’s first all-diabetes professional cycling team. In 2012, Phil Southerland, co-founder and CEO of the team, and global healthcare company Novo Nordisk, came together to create Team Novo Nordisk, based on a shared vision to inspire, educate and empower people around the world affected by diabetes. For more information, go to www.teamnovonordisk.com.
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About Hyperice
Hyperice is on a mission to help the world move better. As the global recovery technology leader, specializing in vibration, percussion and thermal technology, Hyperice is used by the most elite athletes, professional sports leagues and teams to optimize player performance. Hyperice has applied its technology and know-how to industries such as fitness, esports, healthcare, massage, and workplace wellness on a global scale. In March 2020, Hyperice acquired Normatec, innovators of cutting-edge dynamic compression systems, and in December 2020 acquired RecoverX, pioneers of intelligent thermal technologies, to deliver next-generation performance and wellness solutions. For more information, visit www.hyperice.com.
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