Team Novo Nordisk Announces Partnership with Deda Elementi

ATLANTA, Ga., February 4th, 2024 – Team Novo Nordisk, the world's first all-diabetes professional cycling team, announced a strategic technical partnership with Deda Elementi, the Italian manufacturer of high-quality bicycle components, for the upcoming 2024 race season.

“We are very excited to be partnering with Deda Elementi for the 2024 season,” said General Manager Vassili Davidenko. “Deda Elementi is renowned in the cycling world for the quality and cutting edge technology of its products, and with many years of experience within the industry we are proud to be working together.”

“It’s important for us to provide our athletes with the best components and equipment possible and we’re looking forward to a successful season racing alongside Deda Elementi.”

Team Novo Nordisk will integrate Deda Elementi's cutting-edge components into its bike setup for both racing and training while also playing a crucial role in enhancing Team Novo Nordisk's performance in time trials by supplying Jet extensions to the carbon TT cockpit as well as supporting Team Novo Nordisk’ Development team with components and wheels.

"I’m very proud to announce Deda as the components supplier for Team Novo Nordisk,” said Deda Elementi's General Manager, Gianluca Cattaneo. “Our iconic Alanera integrated handlebar meets the highest technical requirements in terms of aero performance and stiffness to weight ratio and is the result of close collaboration between Pro teams and Deda engineers over the last seasons.”

"In addition to supplying the Team Novo Nordisk Pro-Conti team, Deda will also provide components and wheels to their Development team. We couldn’t be more happy as we join forces with a team that shares our passion for innovation, quality, and the love of cycling."