Team Novo Nordisk and Uplift extend partnership through 2023

ATLANTA, Ga., March 20, 2023 - Team Novo Nordisk, the world’s first all-diabetes professional cycling team, and US-based Uplift Naturally announced the extension of their partnership for the 2023 season.

Research data shows that Jet Lag weakens the immune system and negatively impacts performance. With this partnership, Uplift will support Team Novo Nordisk’s athletes to reduce the impact of Jet Lag on the body’s physiological systems and sleep.

“We compete all over the world and our schedule usually does not allow time to recover from Jet Lag," said Sergey Davidenko – VP of Operations and Sponsorships. “When I heard about Uplift, I had to try it. The team started testing the Uplift Jet Lag app over two years ago. There was skepticism among some members of our team, but that disappeared once they witnessed how other members benefited from the Uplift treatment. With this year' race schedule including races in North America and Asia, we're excited to continue this partnership with Uplift to support our athletes in reducing the effects of jet lag on their performance.”

As today's athletes utilize more natural solutions to improve health and wellness, the Uplift team looks forward to working with the professional sports industry to promote the positive benefits of sleep and improve mental and physical performance.

“We are very excited to be renewing the partnership with Team Novo Nordisk,” said Uplift CEO Ted Finn. “The Athletes and mission of Team Novo Nordisk inspire us to
redefine what is possible with diabetes, and we are honored and humbled to assist them in their journey. We know that races can be won or lost in a matter of seconds and that traveling across time zones impacts performance, and this is where we can make a difference.”