Team Novo Nordisk and Kinomap Announce Partnership

“Since we launched in December 2012, Team Novo Nordisk has always stood for more than a professional cycling team. Exercise is the billion-dollar drug that never gets prescribed, and we want to continue providing hope and inspiration to the more than 425 million people affected by diabetes on a daily basis,” Team Novo Nordisk CEO and Co-Founder Phil Southerland said. “There is a global health epidemic in regards to physical inactivity, and we believe this partnership can serve as a motivating factor for everyone to exercise. Through Kinomap’s technology, fans can virtually join our athletes on rides and together we can continue to inspire, educate and empower everyone affected by diabetes and help change the health of the world.”​

Through home trainers, fans will be able to practice and ride alongside Team Novo Nordisk athletes in countries like Rwanda, Japan, United States, Denmark, and many more locations as they race globally to inspire, educate and empower everyone affected by diabetes. Team Novo Nordisk athletes will record original training footage from various UCI events and training camps, and through Kinomap's technology, participants will be able to experience lifelike conditions such as road variations and elevation changes through the resistance of their home trainer.

“Kinomap is delighted to offer this unique workout experience to ride year-round with Team Novo Nordisk riders in real life videos. Whether you’re an elite athlete or just trying to keep in good shape, you’ll find the content and level that suits your needs,” Kinomap President Philippe Moity said. “Our users have discovered that they stick with their fitness routines an average of thirty percent longer when they workout with Kinomap, so whether you are at home or in the gym, you can ride along with Team Novo Nordisk.”

Team Novo Nordisk’s men’s professional team will kick off the 2019 season with a training ride from our November 2018 camp in Mojácar, Spain. Follow Team Novo Nordisk on Kinomap throughout the season for more videos from our training sessions, camps, and races as we inspire, educate and empower everyone affected by diabetes.

Kinomap turns a bike trainer, spinning or exercise bike into a powerful and fun training device. With more than 140,000 kilometers of video content, the Kinomap app transforms an indoor ride into an engaging live-action experience in places around the globe. In addition to cycling, Kinomap also offers videos for runners and rowers.

Throughout 2019, Team Novo Nordisk and Kinomap will be giving away free trials and discounts for Kinomap memberships. Follow Team Novo Nordisk on social media to find out more.

About Kinomap

Kinomap is the world’s first video-sharing platform to offer live-action videos synchronized with corresponding maps. As of January 2019, the site features over 140,000 kilometers of video courses, enabling users to train on pre-recorded, geo-located outdoor routes with accompanying route maps. Additionally, users can monitor their progress, compare their performance with other athletes, and compete with the Kinomap community using the multiplayer feature. For more information, visit: www.kinomap.com